Kasper dorby

#13 TrendyTwenties 

In this video, Kasper Dorby explains that one of the biggest challenges the retail business will face in the upcoming decade is the understanding of the fact that customers' needs vary from channel to channel and from business to business. 


Trends and challenges in the new decade
  • No distinction between online and offline 
  • Everyone in the company has to fight for the customer and not for which channel the customer chooses
  • The customer's need varies from channel to channel
  • Experience rooms 

Niels Ralund

In this video, Niels Ralund points several challenges out, which he thinks retail will face in the years to come. Among these, Niels thinks that it's important to treat all customers alike - online shoppers as well as physical shoppers.

Kenneth Boll

According to Kenneth Boll, one of the big challenges in this decade is consolidations of data to get a better understanding of the customer journey. In this video, Kenneth suggests a solution to this challenge.

Anna Katrine Matthiesen

Anna Katrine Matthiesen believes that one of the trends affecting retail in the upcoming years is Direct-to-Consumer. In this video, Anna Katrine gives several examples of companies who already make use of this trend.

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