What does it mean to shops that Amazon and other e-merchants also sell in Denmark?
🔥 Introducing TrendyTwenties 🔥
A new decade has only just begun. An in light of this, we have invited prominent individuals from the retail business to talk about some of the trends and challenges they think will affect retail in the years to come.
#1 video – Anders Stentebjerg, CMO at Ka-ching
#2 video – Niels Ralund, CEO at FDIH
In this video, Niels outlines some of the challenges he believes retail is facing. Amongst others, he thinks it is essential to treat every customer alike - also the ones shopping online ✅ Hear all of his arguments in the video 📹
Learn more about FDIH
#3 video - Kenneth Boll, CEO at Raptor Services
“The customer journey is extremely fragmented, and in order to understand this, we believe that the biggest challenge today and in the future is about the consolidation of data.” In this video you can hear what Kenneth believes can be a solution to his outlined challenge 🙌
Learn more about Raptor Services
#4 video – Anna Katrine Matthiesen, Account Manager at Vertica
Anna believes one of the trends that will affect retail in the years to come will be the Direct to Consumer-trend. As inspiration Anna suggests you look up Frank Body, Museum of Ice Cream or Parachute.
Learn about Vertica https://www.vertica.dk/
#5 video – Rasmus Houlind, Chief Strategy Officer at Agillic
Rasmus believes one of the challenges in the years to come will be proving the effect of digital marketing on a sale performed in a physical store.
Learn about Agillic here https://www.agillic.com/
#6 video – Dennis Østergaard, Senior Key Account Manager at Apsis
Apsis provide personal and scalable data-driven solutions for marketing automation, e-commerce, lead-generating, segmentation and email marketing. In this video, you get to hear Dennis Østergaard from Apsis tell some of his predictions for 2020 and beyond.
Learn about Apsis here https://www.apsis.dk/
#7 video – Casper Edens, Iværksætter, Retail Vækst
Casper Edens is an entrepreneur who focuses on making shop owners their own growth creators, and these days he encourages stores to think outside the box.
Learn about Retail Vækst here https://retailvækst.dk/
#8 video – Kasper Ebsen, CEO at Kynetic
March 24, 2020
“To be precise, the challenge is, first and foremost, the ability to centralize data and to break down silos between systems.”
Kasper Ebsen is CEO at Kynetic, and in this video, you can hear more about what he believes can be a solution to his outlined challenge 🙌🏼
Learn about Retail Vækst here https://www.kynetic.dk/
#9 video – Michael Christiansen, Professional Board Member, Advisor and Investor
March 26, 2020
Michael Christiansen is a professional Board member, advisor and investor.
Michael believes one of the challenges in the years to come will be the retailer’s ability to work with their pricing in order to stay relevant.
#10 video – Peter Schjødt, Digital Athlete at Plead
March 31, 2020
With his 11 years of experience with digital media, Peter Schjødt from Plead believes that the foundation of success today is a digital customer journey.
To achieve this, retailers only need to do what they’ve always been doing - they just have to do this digital too.
#11 video – Mads Kvejborg, Digital Marketing Specialist at Kynetic
April 2, 2020
Mads Kvejborg is a Digital Marketing Specialist at Kynetic, and he believes that if offer an extra service in your store, there are many options of up-selling as well as making them come back later.
In this video, Mads outlines some of the challenges he believes will affect the retail business as well as some solutions on how to overcome them.
#12 video – Adam Peter Nielsen, CTO at Novicell
April 7, 2020
“We need to look at this as just commerce - not online or offline.”
Adam Peter Nielsen is CTO at Novicell, and in this video, you can hear more about what he believes will be one of the biggest challenges retail will be facing the years to come 🙌🏼
Learn about Novicell here https://www.novicell.dk/
#13 video – Ruben Nielsen, Senior Business Manager at Valitor
April 9, 2020
Ruben Nielsen is Senior Business Manager at Valitor, and he believes that one of the trends and challenges the retail business is facing, is omnichannel.
In this video, Ruben outlines the importance of the ability to bridge the gap between the online and in-store sales, to learn to know your customer.
Learn more about Valitor here https://www.valitor.com/
#14 video – Kasper Dorby, Head of Digital Marketing at JYSK
June 3, 2020
“It is important to understand that the customers need is different from channel to channel and that it will vary from business to business what kind of need one as a customer has.”
Despite a small break in our TrendyTwenties campaign, we are now back with this exciting video from Kasper Dorby, Head of Digital Marketing at JYSK. Take a look and learn more about what kind of challenge Kasper thinks retail is facing in the decade to come.