On November 29th, the biggest shopping day of the year begins, and thousands of Danes excited about consumption are ready to obtain the most excellent deals.
With a growing demand comes increased pressure on the customer experience. The lines are long, the goods are sold out, and the store associates are subjected to crucial tests. Ka-ching would like to help you avoid these situations.
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That's how much the Black Friday sales accumulated to. Thus, Black Friday made a record in 2017 as the biggest shopping day in the history of Denmark.
Source: The Danish Chamber of Commerce
of the Black Friday sales happened in the physical shops. Thus only 14% occurred online.
Source: The Danish Chamber of Commerce
of all payments were completed with MobilePay. A doubling compared with the previous year.
Source: MobilePay
We believe that the excellent buying experience is strengthened through interaction. With Ka-ching, you always have product knowledge and product recommendations right at hand and thereby ensuring the best guidance to your customers.
With Ka-ching's wireless system, you always have the checkout at hand. An integration to MobilePay allows the store associates to deliver an unsurpassed buying experience where the sale is brought to the customer. That means less queuing, more interaction and better customer service.
By combining personal service in-store with a big range of online good, the customer can buy the product online directly from the store. In this way, the customer won’t leave empty-handed even if the product is sold out.
The new record of 2,11 B DKK shows that Black Friday becomes a bigger and bigger phenomenon here in Denmark – and that significant parts of retail have implemented the concept. The competition for the customers is hard, and Black Friday is a parameter to capture customers.