Segmentation, filtering, and loyalty

In the fourth episode of 15 Minutes on Retail, Martin Michael Frederiksen and Majken Pape are talking about white goods, segmentation, filtering, Click&Collect, and loyalty.

Three of today's questions:
  • Why do we buy white goods in a physical shop instead of online?
  • How do you make sure to be prepared for well-informed customers?
  • How do experience big-data as a decisive factor in decision making? 

Heidi Svane

In the first episode of 15 Minutes on Retail,Martin Michael Frederiksen and Heidi Svane are talking about achieving success in business, the rising threat from Amazon and about the danish retailer's future challenges.

Brian Thomsen

In the fifth episode of 15 Minutes on Retail, Martin Michael Frederiksen and Brian Thomsen are talking about his view on innovation, technology, loyalty in a digital world and how to choose co-workers.

Henrik Libak

In the second episode of 15 Minutes on Retail, Martin Michael Frederiksen and Henrik Libak are talking about customer service, e-commerce, buying experience and the future of retail.

Do you want to be a part of the podcast?

Then we would love to hear from you! You don't need to be a CEO at a major firm or an expert of any kind. Do not hesitate to contact us on media@ka-ching.dk