Segmentering, filtrering og loyalitet

I den fjerde episode af 15 Minutes on Retail taler Martin Michael Frederiksen og Majken Pape om hvidevarer, segmentering, filtrering, Click & Collect og loyalitet.

Tre af dagens spørgsmål:
  • Hvorfor køber vi hvidevarer i en fysisk butik i stedet for online?
  • Hvordan sørger du for at være forberedt på velinformerede kunder?
  • Hvordan oplever du big-data som en afgørende faktor i beslutningsprocessen? 

Heidi Svane

In the first episode of 15 Minutes on Retail,Martin Michael Frederiksen and Heidi Svane are talking about achieving success in business, the rising threat from Amazon and about the danish retailer's future challenges.

Brian Thomsen

In the fifth episode of 15 Minutes on Retail, Martin Michael Frederiksen and Brian Thomsen are talking about his view on innovation, technology, loyalty in a digital world and how to choose co-workers.

Henrik Libak

In the second episode of 15 Minutes on Retail, Martin Michael Frederiksen and Henrik Libak are talking about customer service, e-commerce, buying experience and the future of retail.