In the fourth episode of 15 Minutes on Retail, Martin Michael Frederiksen and Majken Pape are talking about white goods, segmentation, filtering, Click&Collect, and loyalty. NB: Danish language
Three of today's questions:
Why do we buy white goods in a physical shop instead of online?
How do you make sure to be prepared for well-informed customers?
How do experience big-data as a decisive factor in decision making?
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