Kundeservice og købsoplevelser

I den anden episode af 15 Minutes on Retail taler Martin Michael Frederiksen og Henrik Libak om kundeservice, e-handel, købsoplevelse og fremtiden for detailhandelen.

Tre af dagens spørgsmål:
  • Hvad får dig til at sige 'Jeg vil aldrig shoppe her igen'?
  • Hvad er de vigtigste faktorer for et nyt sted, når du åbner en ny butik?
  • Hvad var den sidste ting, du købte online, og hvorfor?

Heidi Svane

In the first episode of 15 Minutes on Retail,Martin Michael Frederiksen and Heidi Svane are talking about achieving success in business, the rising threat from Amazon and about the danish retailer's future challenges.

Brede Bjerke

In the third episode of 15 Minutes on Retail Martin Michael Frederiksen and Brede Bjerke are talking about investing in new technology, e-commerce, omnichannel, B2B-sales, and online growth.

Majken Pape

In the fourth episode of 15 Minutes on Retail,Martin Michael Frederiksen and Majken Pape are talking about white goods, segmentation, filtering, Click&Collect and loyalty.